BRANDING
2025
XANADU
XANADU
Developed the brand identity for a luxury petswear brand, including logo and packaging.
Developed the brand identity for a luxury petswear brand, including logo and packaging.
Client
Client
Xanadu
Xanadu
Role
Role
Brand / Visual Designer
Brand
Visual Designer
Completion Date
Completion Date
2025
2025
Project Overview
XANADU is a luxury petwear brand designed for discerning pet owners who value craftsmanship, heritage and understated elegance. The project focused on building a refined visual identity that reflects warmth, quality and timeless sophistication.
XANADU is a luxury petwear brand designed for discerning pet owners who value craftsmanship, heritage and understated elegance. The project focused on building a refined visual identity that reflects warmth, quality and timeless sophistication.
Design Challenge
To create a premium brand identity that embodies a “quiet luxury” aesthetic while remaining emotionally warm and approachable. The system needed to balance heritage-inspired elegance with contemporary clarity.
To create a premium brand identity that embodies a “quiet luxury” aesthetic while remaining emotionally warm and approachable. The system needed to balance heritage-inspired elegance with contemporary clarity.
Design Solution
A restrained and elegant visual system was developed using classic typography and a muted, sophisticated colour palette. Premium materials and refined detailing were applied across logo, packaging and brand applications to reinforce a sense of craftsmanship and exclusivity.
A restrained and elegant visual system was developed using classic typography and a muted, sophisticated colour palette. Premium materials and refined detailing were applied across logo, packaging and brand applications to reinforce a sense of craftsmanship and exclusivity.
Skills
Branding
Package
Visual Identity
Basic Design with LOGO
Package Design
HANDLE BAG
HANDLE BAG
LABEL
LABEL
BLINDBOX
BLINDBOX
STICKER
STICKER
PARCEL
PARCEL
Social Media
