BRANDING
2025
XANADU
XANADU
Developed the brand identity for a luxury petswear brand, including logo and packaging.
Developed the brand identity for a luxury petswear brand, including logo and packaging.
Client
Client
Xanadu
Xanadu
Role
Role
Brand / Visual Designer
Brand
Visual Designer
Completion Date
Completion Date
2025
2025
Project Overview
XANADU is a luxury petwear brand designed for discerning pet owners who value craftsmanship, heritage and understated elegance. The project focused on building a refined visual identity that reflects warmth, quality and timeless sophistication.
XANADU is a luxury petwear brand designed for discerning pet owners who value craftsmanship, heritage and understated elegance. The project focused on building a refined visual identity that reflects warmth, quality and timeless sophistication.
Design Challenge
To create a premium brand identity that embodies a “quiet luxury” aesthetic while remaining emotionally warm and approachable. The system needed to balance heritage-inspired elegance with contemporary clarity.
To create a premium brand identity that embodies a “quiet luxury” aesthetic while remaining emotionally warm and approachable. The system needed to balance heritage-inspired elegance with contemporary clarity.
Design Solution
A restrained and elegant visual system was developed using classic typography and a muted, sophisticated colour palette. Premium materials and refined detailing were applied across logo, packaging and brand applications to reinforce a sense of craftsmanship and exclusivity.
A restrained and elegant visual system was developed using classic typography and a muted, sophisticated colour palette. Premium materials and refined detailing were applied across logo, packaging and brand applications to reinforce a sense of craftsmanship and exclusivity.
Skills
Branding
Package
Visual Identity
Basic Design with LOGO
Package Design
HANDLE BAG
HANDLE BAG
LABEL
LABEL
BLINDBOX
BLINDBOX
STICKER
STICKER
PARCEL
PARCEL
Social Media Design
MORE
MORE