BRANDING
2024
YÌANN · G
YÌANN · G
Led lookbook layout and petwear development from concept to production.
Led lookbook layout and petwear development from concept to production.
Client
Yihan Gao
Role
Brand
Digital Designer
Completion Date
2025
Client
Yihan Gao
Role
Brand / Digital Designer
Completion Date
2025
Project Overview
YÌANN · G is a contemporary fashion brand defined by bold identity and refined minimalism. The project focused on creating a distinctive visual system that communicates confidence, clarity and modern sophistication.
YÌANN · G is a contemporary fashion brand defined by bold identity and refined minimalism. The project focused on creating a distinctive visual system that communicates confidence, clarity and modern sophistication.
Design Challenge
To establish a strong and recognisable brand identity that balances expressive character with clean structure. The system needed to feel modern and impactful while maintaining visual consistency across applications.
To establish a strong and recognisable brand identity that balances expressive character with clean structure. The system needed to feel modern and impactful while maintaining visual consistency across applications.
Design Solution
A clean and structured visual language was developed using confident typography and a controlled colour palette. The identity was applied across logo, packaging and brand touchpoints to ensure cohesion, clarity and a strong visual presence.
A clean and structured visual language was developed using confident typography and a controlled colour palette. The identity was applied across logo, packaging and brand touchpoints to ensure cohesion, clarity and a strong visual presence.
Skills
Branding
Package
Visual Identity
Website
Basic Design with LOGO
Package Design
HANDLE BAG
HANDLE BAG
LABEL
LABEL
PACKING BAG
PACKING BAG
STICKER
STICKER
TAPE
TAPE
STRAP
STRAP
Social Media Design
MORE
MORE