BRANDING
2021
Yid’phrogma
Yid’phrogma
Supported graphic and fabric design inspired by Tibetan culture during a three-month internship.
Supported graphic and fabric design inspired by Tibetan culture during a three-month internship.
Client
Client
Yid’phrogma
Yid’phrogma
Role
Role
Brand / Digital Designer
Brand
Visual Designer
Completion Date
Completion Date
2022
2022
Project Overview
Yid’phrogma is a Tibetan cultural fashion brand rooted in heritage, symbolism and traditional craftsmanship. The project focused on building a visual identity that honours Tibetan culture while presenting it through a contemporary design lens.
Yid’phrogma is a Tibetan cultural fashion brand rooted in heritage, symbolism and traditional craftsmanship. The project focused on building a visual identity that honours Tibetan culture while presenting it through a contemporary design lens.
Design Challenge
To translate rich cultural narratives and traditional visual elements into a modern and cohesive brand system. The identity needed to respect cultural authenticity while remaining accessible to a contemporary audience.
To translate rich cultural narratives and traditional visual elements into a modern and cohesive brand system. The identity needed to respect cultural authenticity while remaining accessible to a contemporary audience.
Design Solution
A layered visual language was developed, incorporating traditional motifs, textured imagery and expressive typography to reflect cultural depth and spiritual resonance. The identity system was applied across logo, digital platforms and brand materials to create a strong and meaningful presence.
A layered visual language was developed, incorporating traditional motifs, textured imagery and expressive typography to reflect cultural depth and spiritual resonance. The identity system was applied across logo, digital platforms and brand materials to create a strong and meaningful presence.
Skills
Branding
Package
Visual Identity
Off-Site
LOGO DESIGN
Magazine Design
Wechat Official Design
